67. Building a Global Insights Function
First published
02/22/2023
Genres:
business
Listen to this episode
Summary
This week’s Dig In guest is the self-proclaimed “first member of the Dig Insights fan club”. Perhaps more importantly (at least for Dig In listeners!), she’s a veteran in the insights and CPG space with a wealth of knowledge to share about how to grow insights functions from the ground up.This week, Michelle Gansle - Vice President of the Global Insights & Analytics team at McDonald's - joins us to chat all things consumer research 😋In this lively episode, Michelle chats with us about:• Her background in brand management and how she ended up in market research• Her role at McDonald’s and how the team is structured to work together towards one goal• Why she believes marketers should have more access to insights• Her passion for people development and her advice for those starting out in the insights & analytics fieldand more!--------------Subscribe to our podcast on your favourite platforms:Apple PodcastsSpotifyGoogle PodcastsAmazon MusicOther platformsHave ideas for our next episodes? Connect with Meagan, our Senior Marketing Director, on LinkedIn.Enjoying our podcast? Leave us a review!Connect with us here:LinkedInWebsite
Duration
Parent Podcast
Dig In
View PodcastSimilar Episodes
Dig In. Row Harder?
Release Date: 04/20/2023
Description: Our best efforts will not succeed if we’re rowing against the will of God!
Explicit: No
"Vision Sunday: Dig In"
Release Date: 03/07/2022
Description: Greg Linz • 1.9.22
Explicit: No
Dig In The Dirt
Release Date: 08/18/2016
Description: Dig In The Dirt by Noodlez
Explicit: No
E018. In A Little Garden I Dig Dig A Hole
Release Date: 08/06/2023
Description: Recorded on Jun. 16, 2023
Explicit: No
Similar Podcasts
Dig in
Release Date: 07/02/2021
Authors: Genevieve Cote
Description: Friends gather around food and dig into different topics
Explicit: No
Dig In Podcast
Release Date: 04/29/2021
Authors: Dig In Strategy
Description: As an extension of the Dig In Strategy, the Dig In Podcast serves to educate in areas such as market research, corporate culture, leadership, and more!
Explicit: No
Dig In Finances
Release Date: 04/25/2021
Authors: University of Minnesota Extension
Description: Host Amber Roberts interviews agriculturalists on the lastest farm finance issues and provides farmers will small actions they can take that lead to impactful financial changes.
Explicit: No
DIG IN EXAMPLE
Release Date: 08/17/2020
Authors: Mechele King
Description: This podcast will be Business Education oriented.
Explicit: No
Dig In Podcast
Release Date: 08/20/2020
Authors: Zachary Woods
Description: WHEN YELP, TRIP ADVISOR OR GOOGLE MAPS DON'T CUT THE MUSTARDAs evidenced by hospitality pioneers like David Chang, Ian Schrager and the late, oh-so-great Anthony Bourdain, it is clear that our industry has a story to tell. Using food, drink, service and space as key ingredients, the best chefs, bartenders, tastemakers and operators try with all their might to share their story. I'm here to share that story with you.Let's Dig In! Support this podcast: https://podcasters.spotify.com/pod/show/digin/support
Explicit: No
DIG
Release Date: 04/29/2021
Authors: digbrussels
Description: RDV 1 vendredi sur 2, 18h00 sur le DAB+ ou sur www.rtbf.be/radio/liveradio/jam
Explicit: No
Dig
Release Date: 04/19/2021
Authors: DIG with Kim Clark
Description: An upbeat exploration of the music of the swinging 1960s: rock 'n' roll, soul, garage, psychedelia, girl groups, b-sides, album cuts, and more. From the icons to the obscurities. Hosted by record collector and award-winning dj Kim Clark.
Explicit: No
Dig
Release Date: 08/12/2020
Authors: Michelotto Toonomamoueinaikaneís Paulo
Description: Improvisos para o Inverno de nossas Dessesperanças
Explicit: No