683: Why Food Bloggers Need to Know About Email Swaps (+How To Easily Add New Subscribers) with Chad Allen

In episode 683, Chad Allen delivers a game-changing strategy that could transform the way food bloggers think about growing their email lists: the powerful and often overlooked technique of email swaps Chad R. Allen is a writer, speaker, editor, and writing coach. A 25-year publishing professional, he has worked with such bestselling authors as Michael Hyatt, Caroline Leaf, Mark Batterson, and Phyllis Tickle. He is the creator of BookCamp, a training center and community for writers, as well as Book Proposal Academy, an online course. His passion is helping writers craft must-read books that reach large audiences, and he blogs at http://www.chadrallen.com/. In this episode, you'll learn about email swaps, how they can benefit you, and how to execute them effectively so you can get high-quality, valuable email subscribers. Key points discussed include: - Email is essential: You need an email list to build a solid business because social media is "rented property". - Anyone can do an email swap: It is best to start with someone you know with a list comparable in size to yours. - Make it about them: If you're reaching out to someone you don't know, focus on how you can help them reach their audience. - The freebie matters: You want to offer an irresistible freebie to the other person's audience to encourage sign-ups. - Provide swipe copy: Make it easy for your partner by providing an email template they can adapt. - Email swaps yield warm leads: Email swaps can provide warmer leads than you find through paid ads. - Welcome new subscribers: Have a welcome email sequence to introduce yourself to new subscribers and build a relationship. - Avoid misaligned audiences: Make sure you and your partner have overlapping audiences. Connect with Chad Allen Website | Instagram