#69: Reciprocity | How one nudge saved 246,184 lives

What this episode covers

We love to return favors. Get a mint with the bill at a restaurant and tips go up by 4x. But does this well-known bias help with real marketing growth? In this show, I share how I convinced 140 people to give Nudge a 5-star review. How reciprocity optimized my £100 LinkedIn ad. And why someone left Nudge a one-star review. Sign up to the mailing list and get all the resources: https://astounding-thinker-8472.ck.page/4f1f9bdce9 The Science of Marketing Course: https://scienceofmarketing.teachable.com

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Frequently Asked Questions

How long is this episode of Nudge?

This episode is 18 minutes long.

When was this Nudge episode published?

This episode was published on November 22, 2021.

What is this episode about?

We love to return favors. Get a mint with the bill at a restaurant and tips go up by 4x. But does this well-known bias help with real marketing growth? In this show, I share how I convinced 140 people to give Nudge a 5-star review. How reciprocity...

Can I download this Nudge episode?

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