69 - What Marketing Can and Can't Do for Your Jewelry Brand

Unfortunately, too many jewelry business owners have unrealistic expectations about what marketing can achieve, especially on a short timeline. They hope that the right marketing initiative will be able to solve long-standing problems by doing things like erasing years of poor customer service, adding sparkle to a lackluster product assortment, putting a bandaid on a flawed business model, and more. However, marketing does have its limitations, and in order to demonstrate favorable results, it needs to harmoniously work hand-in-hand with all other business processes. In this episode, we'd like to share some things that marketing can and can't do for jewelry brands. Check out the accompanying blog post here: https://joyjoya.com/2020/02/29/10-things-marketing-can-and-cant-do-for-your-jewelry-brand/