7 Elements of a Great Pitch

Faithful on the Clock is a podcast with the mission of getting your work and faith aligned. We want you to understand Who you're serving and why so you can get more joy and legacy from every minute spent on the clock. Thanks for joining us and taking this step toward a more fulfilling job and relationship with God!

Want to join us on social media?

We'd love to have you stay up-to-date with the show on all our platforms!

Twitter

Facebook

Pinterest

Instagram

LinkedIn

YouTube

In this episode...

7 Elements of a Great Pitch

https://faithfulontheclock.com/6-elements-of-a-great-pitch

If you want success, at some point, you’ll need to request help. Episode 57 lays out the essential ingredients of a winning pitch.

Timestamps:

[00:05] - Intro

[00:33] - Pitching as a Christian is different than pitching as a non-Christian. Take a “make disciples” mindset, not a “please give me a fish” mindset.

[02:32] - The first element of a great pitch is your history, including where you fit in the larger industry or market.

[03:16] - The second element of a great pitch is your problem or gap statement. But make sure you are truly identifying the right issue, because otherwise, you will miscalculate on your value proposition and the right way to market what you have.

[05:35] - The third element of a great pitch is your achievements and an analysis of the competition. This is where you show your differentiators and make a positive case for what you are doing.

[06:39] - The fourth element of a great pitch is a specific ask. This should make it clear why the person or company you’re pitching to is the ideal fit. It also should clarify how they’ll benefit if they say yes to the ask.

[08:27] - The fifth element of a great pitch is a presentation of potential problems and risk mitigation. But don’t just focus on how you’ll fix things. Focus on showing how you THINK about fixing things and that you really grasp the big picture.

[09:17] - The sixth element of a great pitch is facts and figures. These can be anywhere in the pitch but should stay relevant. These comfort your listener because they are concrete, predictable, and reliable. They also lend you credibility if you don’t have much to lean on yourself.

[10:28] - The seventh thing your pitch needs is gratitude. This should show your LONG-TERM value and a larger understanding of the potential the relationship has, rather than just being a one-time expression related to the pitch.

[11:16] - Summary recap of pitch elements. Recommendations for feedback, cleanliness of the pitch, and showing passion.

[12:27] - Prayer

[13:11] - Outro/What’s coming up next

Key takeaways:

• Pitching as a Christian is not about showing you are a superhero who can fix everything with the right tools. It’s about showing how you’ll serve and convincing others to join you. Focus on making disciples, not getting a fish.
• History shows who you are and where you fit in the larger industry or market.
• Show a precise problem and clarify why you are passionate about solving it. Be careful to hit the right target here and not misinterpret what you need to solve, because that changes how you present your value and market yourself.
• Listing achievements and a competitor analysis explains why the professional or company you’ve approached can trust you to deliver. It outlines why you are different. This shows both viability and a sense of your status.
• Be specific about your needs with a clear ask. This is where you personalize and show the person or company why they’re the ideal fit for you. It’s a chance to appeal to their natural ego and need for validation.
• Outlining potential problems and a strategy for each demonstrates your ability to manage risk. But within this, others also will look for how you think and want to know you have a sense of the big picture.
• Facts and figures should be throughout your pitch. They help provide a sense of stability, calm, and direction
• End your pitch with sincere gratitude. But try to express the gratitude in a way that shows awareness of the professional or company’s bigger contributions and hints at a desire for a long-term relationship
• Get feedback prior to pitching, and when you deliver the pitch, let your heart shine through. Passion can help people forgive flaws and say yes if they are in any way on the fence.

CTAs:

• Think about what will make each person or organization you pitch individually feel obligated to your cause. Then, and only then, construct the pitch.
• Use today’s episode as a checklist the next time you have a pitch in front of you.
• Get feedback on the next pitch you do and revise based on what others advise.

What’s coming up next:

For years, companies demanded resumes if you wanted to apply for a job. Now, those documents are morphing dramatically, with some companies completely rejecting them. Episode 58 of Faithful on the Clock outlines some of the latest resume trends and makes suggestions about what you should put together.

Support the show!

Visit the Faithful on the Clock Patreon page to choose a tier plan and become a supporting member. You'll gain access to goodies like early episode access, newsletters, and more based on the plan that's right for you.

Support this Podcast