EPISODE · Aug 10, 2022 · 29 MIN
7-Eleven on rebuilding when the idea of convenience has changed
from On Strategy Showcase · host Fergus O’Carroll
Coming out of lockdown, the convenience store brand, faced with a dramatic reduction in store visits, used products and subcultures as distinctive brand assets to expand its share among those whose idea of “convenience” had changed.
What this episode covers
Coming out of lockdown, the convenience store brand, faced with a dramatic reduction in store visits, used products and subcultures as distinctive brand assets to expand its share among those whose idea of “convenience” had changed.
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7-Eleven on rebuilding when the idea of convenience has changed
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