7-Eleven on rebuilding when the idea of convenience has changed

from On Strategy Showcase · host Fergus O’Carroll

Coming out of lockdown, the convenience store brand, faced with a dramatic reduction in store visits, used products and subcultures as distinctive brand assets to expand its share among those whose idea of “convenience” had changed.

Episode metadata supplied by the publisher feed · Published Aug 10, 2022

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7-Eleven on rebuilding when the idea of convenience has changed

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