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#7 Fernanda Nascimento | Estratégias de Vendas B2B na Era da IA

EPISODE · Feb 14, 2026 · 56 MIN

#7 Fernanda Nascimento | Estratégias de Vendas B2B na Era da IA

from IBS Talks · host IBS Americas

No episódio 7 do IBS Talks, a Profa. Sandra Turchi conversa com Fernanda Nascimento, CEO da StratLab, sobre marketing e vendas B2B na prática. O papo passa por funis previsíveis, comitês de compra, social selling, thought leadership, reputação digital e como a IA está mudando o jogo na tomada de decisão e na personalização do relacionamento com clientes.Uma conversa direta para quem quer construir posicionamento no LinkedIn, evitar erros comuns no networking e entender o que realmente gera resultado no B2B.

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#7 Fernanda Nascimento | Estratégias de Vendas B2B na Era da IA

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