EPISODE · Sep 11, 2024 · 59 MIN
7 figures in agri-tourism with Ryan MacKay
from Food Chain Wars
Ryan MacKay is the owner of Lilac Hedge Farms. Their primary sales outlet is DTC eCommerce, but they also operate a 7-figure agri-tourism enterprise consisting of: A cozy farm store & ice cream bar. A full-service kitchen & stage for live music. Multiple Air BNB rentals. A giant inflatable jump pad for the kids. And of course, they host farm tours & all kinds of community events. While this is a lot to manage, there's a reason Ryan has been able to scale his eCommerce business with a hyper-regional customer base. Even as they expand to serve customers states away, the on-farm activity will still build trust & authenticity for the consumers who will never visit. Why? Because these experiences are something Omaha Steaks and ButcherBox could never recreate. Feel like you're in a good market for agri-tourism? You won't want to miss this episode with Ryan. Learn more about Lilac Hedge Farms at – https://lilachedgefarm.com/
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7 figures in agri-tourism with Ryan MacKay
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