7. What's an Ideal Client Avatar and Why Should You Care (Spoiler Alert, It's about Them, Not You!)
First published
10/18/2021
Genres:
arts
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If you want to successfully launch, expand and scale your side hustle into a full fledged business with purpose, passion and intention then you have to get up and cozy with your ICA. Why? When you go into business, it becomes about them, not you. Today we are diving deep into the concept of an ICA, your ideal client avatar or your ideal customer avatar, what it is, why you should care and what having one will do for your biz (spoiler alert - you need one)In this episode we talk about:What is an ICA?Who needs an ICA?Why in-depth knowledge of your ideal client and customer is a non-negotiableServing from a place of empathyContent creation from a place of serviceThe role of ideal client and customer knowledge in effective messagingShow notes:Resources, links and offers mentioned in this episode: Learn about Jenn and what she does (website)Find Jenn on InstagramHow can Jenn help you and your brand? PERSONAL BRAND COACHING AND STRATEGY FOR FOOD, DRINK & HOSPITALITY ENTREPRENEURSFor the food blogger, photographer, content creator and business owner who’s ready to level up and move their brand into the next phase. Resilient brands need simple, straightforward strategies with a personal touch to thrive. Together we will move you from confusion to clarity and increase your profit all while you stay true to your “why.” Click to learn more about coaching and strategy packages.Ideal Client Avatar blog posts:Why every brand needs an ICA5 Questions to ask as you build your ICA profile Work With Jenn: Apply For Creativity Coaching Enrol In Content to Cash - How to create sales content for your creative business that doesn't feel gross Buy The Creative Productivity Planner (with coaching videos!) Follow Jenn online: TikTok YouTube Instagram
Duration
22 minutes
Parent Podcast
Sidenotes: Conversations For Creative Minds with Jennifer Hulley
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