7. Writing Captions with AI Is the LEAST Interesting Thing You Could Be Doing With It. Here's How to Use AI in Business

If your version of how to use AI in business is asking it to write your Instagram captions, we need to talk. You are sitting on client data right now that could completely change how you position your offers, attract premium clients, and deliver at a higher level. But instead, most business owners are treating AI like glorified autocomplete.In today's episode, I'm sharing how I was working with AI already nine years ago inside one of the biggest retail brands in the world and what that taught me about the real power of this tool. It's not about producing more content. It's about understanding the data you already have.I'm walking you through three ways to start using AI as market intelligence in your business from today. So if you're still debating whether your content sounds "too AI," you're having the wrong conversation entirely.Topics covered on How to Use AI in Business:The biggest misconception about AI in business has nothing to do with content creation.What a global retail brand taught me about market research with AI before anyone was calling it AI.The client data you're collecting every single day that you're completely ignoring.How to mine your sales calls and discovery calls for positioning intelligence using AI.Offboarding surveys and client feedback are worth more than you think when you run them through AI.Premium clients will choose the businesses that understand them best, and using AI in business strategy is how you get there.Connect with Rachel:Come say hi on Instagram │Facebook │LinkedIn Calibration Mastermind: https://rachelpearson.kartra.com/page/Calibration-mastermindResources mentioned in this episode:Download your episode freebies: https://rachelpearson.kartra.com/page/sJM184Superagency: What Could Possibly Go Right with Our AI Future by Reid HoffmanRelated episodes you may enjoy:The Premium Positioning Strategy Luxury Brands Use To Attract Buyers Who Don't Shop Around [ep. #1]Strategic Innovation Isn't What You Think (And It's Why You Struggle to Attract Premium Clients) [ep. #3]