#70 - Transform your college’s email newsletters - Insights from Mailed It! Co-Authors, Ashley Budd and Dayana Kibilds

My guests today are Ashley Budd and Dayana Kibilds, co-authors of "Mailed It: A Guide to Crafting Emails that Build Relationships and Get Results." Ashley is a digital strategy expert at Cornell University, while Dayana is a strategist and researcher at Ology, an agency in the higher ed space.In this episode, Ashley and Dayana discuss their new book "Mailed It" and share insights on effective email marketing strategies for higher education. They provide practical tips on crafting emails that engage readers and drive results.Key Takeaways:Focus on the reader's needs and meet them where they areUse simple language and shorter sentences in emailsLeverage the "F" reading pattern to place key information where readers will see itTest different email styles and formats to convince stakeholders of new approachesTreat email more like a conversation than an academic thesisStrategies and Examples Discussed:Using polls and pop culture references to build relationships with readersImplementing the "F" email method for better readabilitySending "breakup" emails to re-engage unresponsive contactsA/B testing different email styles to demonstrate effectivenessBook Information:Title: "Mailed It! A Guide to Crafting Emails that Build Relationships and Get Results"Get on the book list: https://emailbook.co/Available at: emailbook.co, Amazon, Barnes & Noble, Bookshop.org, and independent bookstoresConnect With Ashley:LinkedIn: https://www.linkedin.com/in/ashleybudd/Website: https://ashleybudd.com/Connect With Dayana:LinkedIn: https://www.linkedin.com/in/dayanakibilds/Website: https://kibilds.co/Connect With John:LinkedIn: https://www.linkedin.com/in/johnazoniWebsite: https://unveild.tvNewsletter: https://unveild.tv/newsletter