#72 Mastering Global Markets

International market entry requires more than commercial readiness. Legal systems, enforcement mechanisms, and cultural differences fundamentally affect how intellectual property can be protected and leveraged abroad. Companies that treat IP as an afterthought often face loss of exclusivity, blocked trademarks, or limited enforcement options once they enter foreign markets. This contribution outlines how IP strategy should be integrated into market entry planning from the outset. It highlights typical challenges when expanding internationally and explains how companies can structure their IP decisions to support sustainable growth across jurisdictions.