#733 Boutique Website & Facebook Ads Strategies That Drive Sales

What does it actually take for a thriving brick-and-mortar to make eCommerce half the business in 12 months? Morgan Lancaster breaks it down—brand, photography, Shopify setup, and the paid traffic engine that flipped the switch. 🔑 What you'll learn - How Morgan grew online sales from 5–10% to 50% of revenue in a year - Why catalog ads are a top-of-funnel workhorse—and how to feed them - The "website first, floor second" workflow that prevents stock conflicts - Photography that converts: camera picks, natural light setup, and Lightroom basics - Building trust online: clean brand, curated new arrivals, and onsite collections - Inventory planning when eComm ramps (wider vs. deeper, cash-flow realities) - Local love: simple Google traffic ads to lift foot traffic Join The Boutique Hub Learn more about Boutique Hub Black Morgan Lancaster & Ivy House Boutique Website: ivyhouseboutique.com Facebook: facebook.com/shopivyhouseboutique Instagram: @ivyhouseboutique --- Ashley Alderson: Instagram The Boutique Hub: Website | Facebook | Instagram | Pinterest | TikTok | YouTube

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This episode is 28 minutes long.

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This episode was published on October 14, 2025.

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