#735: Going Viral by Being Real: Building a Brand Women Believe In

Today Bette Bentley, founder of Skimpies, joins the podcast to talk about how she built a viral, one-product brand by solving a very real problem for women. Bette shares about inventing a product that didn't exist, showing up online when people made fun of her, and building a community of women who feel seen, not sold to. Bette shares how she turned one core product into a movement on TikTok, why live selling changed everything, and how she protects her confidence in public as a founder, mom, and creator. You'll learn: The origin of Skimpies Why no manufacturer wanted to touch her idea — until one woman said yes The 8-second TikTok about a "front wedgie" that hit 6 million views Live selling with 3 viewers… to making real daily revenue and community loyalty How she chose Marshalls/TJ Maxx as her first retail partner on purpose Join The Boutique Hub 2026 Retail Planner Bette Bentley & Skimpies Website:skimpies.com Instagram: @skimpiesbrand TikTok: @skimpiesbrand ____________________________ Ashley Alderson: Instagram The Boutique Hub: Website | Facebook | Instagram | Pinterest | TikTok | YouTube

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This episode is 48 minutes long.

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This episode was published on October 28, 2025.

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