740: From Bakery Owner to Blogger - Lessons in Organic Growth and Creative Freedom with Mimi Council

Mimi Council talks about her journey from running a bakery for over a decade to building a flourishing food blog rooted in organic, approachable recipes. Mimi Council founded one of the first organic bakeries in the country and ran it for over a decade before selling it. During that time she wrote 3 cookbooks. Now she's a recipe developer, photographer, and food blogger. She also focuses on recipes for your dog in addition to bakery-style desserts.  This episode offers practical insight for anyone moving from brick-and-mortar food business into blogging. You'll learn how to translate in-person experience into online success, avoid common pitfalls, and embrace the freedom and creativity that blogging allows. Key points discussed include: - Leverage existing audiences: Carry over loyal customers and social media followers to jump-start blog growth. - Invest in photography skills: Strong visuals build credibility and make recipes irresistible. - Keyword research is the new costing: Just like bakery pricing, keyword strategy determines profitability. - Balance creation with strategy: More recipes alone won't bring success without thoughtful planning. - Embrace imperfection: Show real bakes rather than striving for flawless results. - Use trends wisely: Translate seasonal bakery bestsellers into timely blog content. - Protect your freedom: Blogging lets you enjoy flexible hours and creativity without the grind of long bakery shifts. Connect with Mimi Council Website | Instagram