#75 Audio Marketing is Changing the Game for Small Business Owners. Here’s How.

#75 Audio Marketing is Changing the Game for Small Business Owners. Here’s How.Audio marketing relies on (you guessed it!) audio for its output. It’s not a new medium, we’ve all heard radio ads, but with the rise of smart speakers and apps such as Clubhouse, it is blowing up. If there’s any time to dive into audio marketing, it’s now.Arjun Rai is the Founder and CEO of Hello Woofy, an AI driven social audio, media, blogging, and smart speaker marketing platform. Arjun is committed to making it easy for small business owners to automate their marketing strategy and access audio marketing.Tune in to hear Arjun and our podcast host and CEO Daniel Budai to discuss:✔️ Smart Speakers: Where Are We At?✔️ How Do Small Ecommerce Owners Get Started with Smart Speaker Marketing?✔️ Social Audio and Clubhouse✔️ Hello Woofy and Its IntegrationsSmart Speakers: Where Are We At?Arjun predicts an exponential increase in audio devices. There are projected to be around half a billion smart devices around the world. Marketing studies show that the audio device industry grew between 30% to 50% in a single year.It’s safe to say that the audio device industry is huge. And it’s getting bigger. Habits are changing and people are now used to getting what they need on demand.“The core of the issue is that we need to let the underdogs, the small businesses, be a part of this infrastructure that I’m talking about.”Arjun believes that the coffee shop down the block should have the same infrastructure to deliver coffee when someone wants to order one on the TV, as well as the ability to stream content to customers. Hello Woofy is all about giving small businesses the same capabilities and opportunities as big companies.How do Small Ecommerce Owners Get Started With Smart Speaker Marketing?When ecommerce owners join the Hello Woofy platform, they create an app. Business owners choose their app background, logo, description etc. and Hello Woofy submits it to Amazon for approval.Once Amazon approves their app, ecommerce owners are able to upload products and services they want to sell, schedule video and audio content, and ping those all-important smart speakers. Customers can access your products and site with a simple mobile scan of their smart speaker or TV.“You’ll be a part of a broadcasting network, a network that is only going to get bigger and bigger. And then you have the opportunity to collaborate with other small businesses within the Hello Woofy network. 2022 is going to be very exciting for small businesses.”Social Audio and ClubhouseSocial audio, that is, social media that uses audio as their primary means of communication, really skyrocketed during 2020. What are Anjun’s thoughts about social audio and the rise of social audio platforms such as Clubhouse?“You’re going to have this massive adoption and then you’re going to have normalisation. I’m on Clubhouse every single day.”A lot has changed in a short space of time. Two years ago we did not have the prolific social audio capabilities as we do today. Before 2020, there wasn’t the same demand we have now for online conferences, meetups, workshops, and masterclasses. Clubhouse is a fantastic platform for entrepreneurs, coaches, and marketers to run their classes and promote themselves.Hello Woofy and Its IntegrationsHello Woofy began as a social media platform before expanding to include blogging and audio marketing. Its social media scheduler uses AI to help users complete an optimized post. As soon as you start typing your post, Hello Woofy’s AI completes the post with hashtag recommendations, emojis, and keywords.The same principle applies to blogs: Hello Woofy can autocomplete an entire blog article and schedule it like a social media post to blogging platforms such as WordPress.When Arjun and his team realised the extent to which audio marketing was going to take off, they expanded into the field.And they’re not stopping there! Anjun revealed that Hello Woofy is looking into augmented reality.“Audio is here to stay. It’s not just about speaking on Club, it’s not just broadcasting on smart speakers, it’s really about driving revenue.”Hello Woofy’s smart speaker technology, content scheduling, and scannable conversions give ecommerce owners a direct connection to their customers in their living rooms, allowing them to build a DTC relationship.Visit Hello Woofy or follow Arjun on LinkedIn to find out more about audio marketing and what it can do for your business. Arjun’s inbox is open for any suggestions on what Hello Woofy can do for the underdogs of ecommerce. If you’re interested in owning a piece of Hello Woofy, invest for as little as $100 here.Something for the bookshelf? Daniel and Arjun highly recommend The 22 Immutable Laws of Marketingby Al Ries and Jack Trout.Follow Daniel Budai:Daniel's LinkedInDaniel's Facebook Hosted on Acast. See acast.com/privacy for more information.