77: Behind the food with the founders of Sunday in Soho

What does it take to open and run a restaurant in Paris? What about building a brand that not only reaches a wider audience but that that may be protected from the unexpected and very disruptive obstacles, from protests to health crises? Ali Terry and Isabelle Cote have taken Sunday in Soho from a canteen they thought Parisians would enjoy to a nutrition-focused subscription option and product line, building off the insight that some of the best ideas really do come from listening to your customers. The duo joins me to talk about building the business, the success of their annual Thanksgiving feasts, and the future of Sunday. MENTIONED IN THIS EPISODE: Sunday in Soho: https://www.sundayinsoho.com Sunday on Instagram: https://www.instagram.com/sunday_in_soho/ Bespoke by Sunday: https://bespokebysunday.com Bespoke on Instagram: https://www.instagram.com/bespoke_by_sunday/