77 | Embrace the style of the Scrappy Entrepreneur | Paula Yakubik

Paula Yakubik is the Founder of MassMedia and Host of The Scrappy Entrepreneur Podcast. MassMedia is an advertisement, marketing, and public relations firm that was founded in 1997 by Paula. The Scrappy Entrepreneur is a community for entrepreneurs that incorporates a podcast, blog, and coaching services.Paula Yakubik began her entrepreneurial  journey at the youthful age of 5 years old when she began selling leaves door to door. Shortly after moving to Vegas Paula found herself working a paper route and coincidentally found herself as a News Reporter at The Review Journal upon graduating from Chapman University. The reporting lifestyle began to weigh on Paula's energy and she left the Review Journal to start MassMedia, a Public Relations agency. 23 years later MassMedia has grown to over 40 employees and $10 Million in annual revenue. After decades of hard work and dedication Paula Yakubik is ready to share her journey and knowledge with other Scrappy Entrepreneurs.  |PaulaYakubik|-MassMediaCC.com-ScrappyEntrepreneurs.net-@PaulaYakubik|JakeGallen|-Instagram             -Twitter               -Facebook-Linkedin  |TimeStamps|00:00 - Introduction2:39 - Paula Yakubik's youthful entrepreneurial ventures6:42 - Using News Reporting experience as leverage10:02 - Public Relations: Proactive vs. Crisis Management16:42 - Corporate PR18:43 - How to grow with goal setting 25:38 - Company culture & management style29:45 - MassMedia 33:11 -Buildings effective systems 38:17 - Migration to online education 48:03 - The Politicization of all industries58:10 - The Scrappy Entrepreneur1:08:50 - What does Las Vegas mean to you?|LISTEN and SUBSCRIBE on the platform of your choice|-Apple Podcasts-Spotify-Google Podcasts-Amazon Podcasts-Youtube (VIDEO RECORDINGS)