#78: Are You Watering The Crops Or Waiting For The Rain (Don't make this mistake) - Alex Povey

When personal trainers reach out to me frustrated and looking for answers, it's always the same problem that needs to be addressed They are relying on what I call “hope marketing” doing things like patrolling the gym and hoping people are going to reach out Pitfalls You’re not the only trainer People are scared to reach out You are going to find your progress painfully slow It’s going to affect your mindset It’s going to affect your bank account It’s going to prevent you from working with more people Takeaways If you want to build a fully booked businesses you’ve got to plant the seeds and water your crops if you want to reap the harvest and enjoy the fruits of your labour Instead of relying on “hope marketing” switch to “pro marketing” which stands for proactive marketing. You could effectively dominate your gym or space if you took the initiative and made the first move Prospect for leads Set up consults Proactively making offer after offer