79: Using AI at Work to Reimagine Marketing and Customer Experience with Etan Polinger

Send us Fan MailChris Daigle sits down with Etan Polinger, founder of Raize Digital, to discuss how AI is transforming marketing, customer journeys, and brand strategy. Etan shares how he helps companies implement AI tools that simplify operations, enhance personalization, and generate consistent creative output without replacing human insight.They explore how to design AI systems that support marketing teams instead of overwhelming them, how to measure ROI from AI experiments, and how small businesses can leverage generative AI to compete with larger brands. Etan also explains how AI content generation, predictive analytics, and workflow automation create scalable, customer-focused growth while staying true to brand voice.This episode is packed with actionable ideas for leaders looking to build stronger customer relationships through intelligent, human-centered automation.🔎 Find Out More About Etan PolingerLinkedInhttps://www.linkedin.com/in/etan-polinger/🛠 AI Tools and Resources MentionedChatGPT https://openai.com/chatgptJasper AI https://www.jasper.aiSurfer SEO https://surferseo.comChief AI Officer Resources https://chiefaiofficer.com📌 Chapters00:00 – Introduction to Etan Polinger03:15 – How AI is Changing Marketing Strategy07:42 – Designing AI Systems that Support Teams12:30 – AI Content and Brand Consistency17:08 – Balancing Automation with Human Creativity21:55 – Building AI Workflows for Customer Experience26:14 – Measuring ROI from AI Experiments31:27 – AI Tools for Marketers and Small Businesses37:10 – Future of Marketing and AI Leadership41:45 – How to Connect with Etan Polinger