#79 What is A.E.O.?

Do you want to know a technical CHOP that might mean the difference between struggling or making some good coin?Thank you for calling GIH where we instigate growth one call at a time where we utilize antiquated technology to deliver 3-minute leadership lessons every day of the week!  This is message #79 and I am Aaron Havens.SEO.  You know what that means?  It stands for Search Engine Optimization.If you know this, you might be pretty tech savvy human.If you're good at this though? You might be a pretty wealthy human!Go to your favorite search engine right now. Google, DuckDuckGo, yahoo whatever you use… type in window washing company. What pops up? Now for some of those companies they pay a lot of money to be sponsored, it's basically paid advertisement so you see them first. If you look down the list two or three you might find a company like ours that isn't currently paying to be listed first or second. Search engine optimization is having keywords on your website and on your online profile that makes it so the search engines, match the inquiry with you.  yeah it can be a lot and it changes every day if you are a small business or have something to offer, it's pretty important for you to know this well. SEO has been around for a long time.Let's dive a little cheaper though. How many of you know what AEO stands for?AEO (ask engine optimization). Technologies getting pretty cool. I can pick up my phone and ask for a window washing company near me.  Geo tagging, putting a pin where you are at and then searching a radius from that pin is what ask engine optimization is all about. People have questions and they want to know how close in proximity are they to the answers.If you're good at SEO, but you are not good at AEO you will be left behind.Which begs the question for today's leadership call. Are you stuck in your old ways? Which is funny because I utilize antiquated technology, which is super old… but believe me, there's something more working behind the scenes. Are you as a human continually looking to improve, stay on the cutting edge, be current, speak the common language. And if you are a business owner, is your company known for Pioneer new ways.Thanks for calling in today.  Tune in tomorrow for a fresh new topic.  At the sound of the beep:  Are you a bit stuck, or are you spending time daily to find new trends, new ways… improve?https://growthinstigators.com/