791 – The Future of Snacking is Functional with B.T.R. Bar’s Ashley Nickelsen

What this episode covers

Energy in a bar. Joined with us today is Ashley Nickelsen, Founder and Chief Snack Officer at B.T.R. Bars. Ashley Marie, a serial snacker since birth, is the Founder and Chief Snack Officer of B.T.R. Bar. Ashley started the company in honor of her parents, determined to pass on their legacy and inspire the world to be bold, tenacious and resilient. Five years ago, both of Ashley's parents were diagnosed with rare forms of cancer. As their caretaker, working full-time, Ashley was constantly on-the-go, inhaling protein bars and bites high in sugar with ingredients she couldn't pronounce. With a background in nutrition and food studies, Ashley craved a snack with a better ingredient profile that also served a functional purpose. And that's how B.T.R. Bar was born. Learn more about B.T.R. Bars and Ashley's journey on this episode of The Thoughtful Entrepreneur. More from UpMyInfluence We are actively booking guests for our DAILY Entrepreneur Success Podcast. Schedule HERE. https://upmyinfluence.com/guest Are you a 6-figure consultant? Let us fill your sales schedule and move you to 7-figures. Learn more here. https://upmyinfluence.com/b2b Check out our free Authority Transformation Masterclass. https://upmyinfluence.com/1