#8: The power of scarcity and why less is more - Nudge

What this episode covers

You’re influenced by scarcity, even if you don’t notice it. In this podcast Richard Shotton explains why marketers love scarcity, why so many Airbnbs contain pianos, and why cookies taste better when they’re the last in the jar. Link to Richard’s book https://www.amazon.com/Choice-Factory-behavioural-biases-influence/dp/085719609X Sign up to the mailing list: https://www.nudgepodcast.com/mailing-list

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Frequently Asked Questions

How long is this episode of Nudge?

This episode is 19 minutes long.

When was this Nudge episode published?

This episode was published on July 29, 2019.

What is this episode about?

You’re influenced by scarcity, even if you don’t notice it. In this podcast Richard Shotton explains why marketers love scarcity, why so many Airbnbs contain pianos, and why cookies taste better when they’re the last in the jar. Link to Richard’s...

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