#81 Rethinking IP-Management

Intellectual property is often managed through processes and individual decisions, yet many organizations struggle to align IP activities with business objectives. The core issue is not a lack of tools, but a lack of a coherent management logic. Effective IP management starts with a clear vision and policy that define direction. From there, strategy translates this “North Star” into priorities for portfolio development and resource allocation, while processes serve to implement - not replace - strategic intent. This perspective reframes IP management as a structured management system, enabling consistent decision-making, alignment with business goals, and continuous adaptation to changing environments.