826: How to Practice Self-Care on Your Own Terms with Asutra CEO Stephanie Morimoto

Episode theme: Self‑care on your terms, scaling with intention, and growing a modern wellness brand without burning out. Guest: Stephanie Morimoto — CEO & Owner of Asutra; partner with Venus Williams; champion of practical self‑care. What you'll learn What "self‑care on your terms" looks like (micro‑rituals you can actually keep). Why Stephanie bought a business she loved—and how she knew she's a 10→100 builder, not a 0→1 founder. The pivot from big‑box retail to QVC, Amazon, and a high‑growth DTC engine—and why mass retail is tough without huge ad dollars. How a lean in‑house team (~10 people) plus expert agencies can outperform a larger org. Why magnesium + capsaicin (in Asutra's Melt Pain Away) can help with aches, recovery, and sleep—and how to use it. The power of naps, breathwork, and tiny habits for sustainable performance. Building community and two‑way conversation with customers. Topic highlights (no‑spoiler guide) Re‑intro + what's changed since 2020 Designing life on your terms (Jackson Hole, travel, presence) Defining self‑care beyond spa days: five breaths, 15‑minute bedtime shift, power naps Stephanie's path: from customer to owner; due diligence and destiny Partnering with Venus Williams and the QVC halo effect Retail realities: capital, cash flow, and why channels matter Lean‑team model: fractional CFO, creative, Amazon specialists Tripling DTC sales via story‑driven social ads and better landing pages Community, feedback loops, and what's next for Asutra Resources & mentions Asutra — products & community: asutra.com Instagram: @asutralife Stephanie on LinkedIn/IG: Stephanie Morimoto Products discussed: Melt Pain Away (magnesium + capsaicin body butter), Silk Sleep Mask (weighted, lavender + flax), Aromatherapy Mists, Yoga Mat Spray Try this listener challenge Pick one micro‑ritual and commit for 7 days: Take 5 deep breaths between meetings or Go to bed 15 minutes earlier or Schedule a 20‑minute screen‑free rest/nap block Then tell me what changed for you—DM on IG @elaynefluker or email.