841: Three AI-Powered Opportunities: Assist, Augment, Autonomize W/ Etosha Thurman

"If your only role is cost management and processes, that's scary to me. The value of procurement is so much more than that." – Etosha Thurman, Chief Marketing Officer, Finance and Spend Management at SAP AI is rapidly changing procurement's mandate and the expectations that business leaders now have.  Technology is no longer just digitizing processes; it's opening the door to new operating models and deeper business impact. To thrive, procurement teams must deliver far more than savings. They must bring innovation, resilience, and data-driven influence to the table. In this episode, Philip Ideson welcomes Etosha Thurman, Chief Marketing Officer, Finance and Spend Management at SAP. Etosha's career spans sourcing at P&G to leading finance and procurement solutions at SAP. She shares stories and hard-earned insights on how AI is reshaping procurement, what it means for team structure, and why soft skills matter more than ever. Whether you're exploring practical use cases for AI or looking to reposition procurement as a strategic partner, Etosha offers advice you won't hear elsewhere. She also dives into driving internal investment and how procurement leaders can tell a more powerful story about their work. In this episode, Etosha explores how to:   Identify which procurement skills are critical and which may be automated   Rethink your operating model to match AI-enabled workflows   Secure buy-in by linking procurement to business growth and resilience   Turn data and technology investments into lasting business value   Build a stronger brand and tell your procurement story for greater influence Links: Etosha Thurman on LinkedIn Learn more about SAP's Spend Management software Subscribe to This Week in Procurement Subscribe to Art of Procurement on YouTube