851: Reframing Procurement as a Revenue Enabler W/ Sergio Martin

"There is a limit on how much you can save, but there is no limit on how much you can make." - Sergio Martin Procurement is evolving fast. The true differentiator now is how the function can become a partner for growth and resilience. That means reimagining "customer experience" at every touchpoint, not just inside the business, but with suppliers as well. In this episode, procurement advisor and former procurement and supply chain executive Sergio Martin explains what it takes to deliver that value. Sergio shares practical stories from his experience at companies like Burberry and Dyson, explores what it means to move beyond "cost control," and reveals why empathy, expertise, and credibility are non-negotiable. In this episode, Sergio discusses: Defining the idea of a "customer" for stakeholders and suppliers Shifting procurement's mindset from savings to growth Building credibility through continuous expertise Becoming the customer of choice for innovation and resilience Links: Sergio Martin on LinkedIn Subscribe to This Week in Procurement Subscribe to Art of Procurement on YouTube