857 – Knowing Exactly Who Your Best Customers Are with Sterling Woods’ Rob Ristagno

What this episode covers

Grow your sales with certainty using data-driven segmentation. Today we're joined with Rob Ristagno, the Founder and CEO of Sterling Woods. Rob and his team at Sterling Woods have created an advanced method to figure out which clients are right for you. Scout X is a data driven market segmentation approach that has proven to increase online-sourced sales by 7x. ScoutX works across B2B and D2C businesses, first helping you determine your best, most profitable customer types. Then it helps you focus your existing resources against those targets, optimizing your spend and delivering the most “bang for the buck.” Using surveys and customer interviews, the results gives you a sense of certainty because it is all backed by data. Learn more about ScoutX and more about how data driven market segmentation works on this episode of The Thoughtful Entrepreneur. More from UpMyInfluence We are actively booking guests for our DAILY Entrepreneur Success Podcast. Schedule HERE. https://upmyinfluence.com/guest Are you a 6-figure consultant? Let us fill your sales schedule and move you to 7-figures. Learn more here. https://upmyinfluence.com/b2b Check out our free Authority Transformation Masterclass. https://upmyinfluence.com/1