88: 3 Ways to Monetize Your Data and Dataviz — with Dr. Barbara Wixom

In this episode, we explore Dr. Barbara Wixom's insights on the three main ways companies (or even freelancers) can monetize data and dataviz, drawing from her extensive research and the insights of her book, Data is Everybody's Business. She shares the patterns of successful data monetization gathered over 29 years and we brainstorm ways it applies to dataviz work. Also, since Barb was a client of mine, we get a sneak peek into clients' top concerns when beginning a dataviz project so we can improve our processes. Let's go! Show notes: https://dataviztoday.com/shownotes/88