89. The Real Secret To Making Your Content Convert Like Crazy

Show notes:  0:00  Today, I'm going to give you the real secret to making your content convert like crazy. Now, quite frankly, this is arguably one of the most valuable skills that you can ever learn. When it comes to growing online coaching business, in this day and age, I would even argue for brick and mortar businesses. And you'll see why here in just a second, just because the markets are a lot smarter than they used to be, you know, and we'll get into that in just a moment wherein the online space, there's a lot of people online. And so to be able to convert, especially with content marketing, it's going to take a little bit extra than just like posting information or posting a workout or posting a mindset or nutrition strategy, right, we got to get a little bit deeper into emotions.  4:22 What you have to do is create demand for your stuff. I see so many people that are amazing freaking Coaches and we've helped now over 100 coaches inside the in-demand coach program. There are so many amazing coaches that I see out there that have, like game-changing information for people that they can help, but it's not reaching them, they're not getting the level of impact, which equates not the level of income that the coach can have. And it's quite frankly because they're not communicating in a way that creates demand. It's that simple. And like, so if you don't know, if you're communicating that way, it's like, if you don't have consistent leads and money coming in your business, then you're not communicating in a way that creates demand. It's just as simple as that. And I almost feel like we're caught in this age, and I made a post on my Facebook the other day because it's like something just triggered me. It's like, the reason coaches struggle to create consistent leads outside of not creating demand is because they're focused so much on the vehicle, and I get it like, I'm not throwing rocks at anybody. Like I was doing this for a long time, too. And I feel like it's just part of like, how the industry has become lately, where it's like, we're focused on the vehicle, meaning like Tic TOCs. And we're to should I be on tick-tock, should I be doing ads should be doing Facebook posts? Should I be doing Instagram reels, right? It's not the vehicle that produces results, just like it's not the diet that helps somebody get in shape. It's the habits that help somebody get in shape, right? It's the right skill sets that help all of these vehicles work.  12:37 How can you align their beliefs with your beliefs? And so one of the ways you could do that first makes them open to receive your belief or your new way of thinking and how you want to do that is you got to disarm them first before you can tell them like hey, calorie deficit or mindset or this or that or whatever you want them to know. You have to first disarm them so they're open to receiving think about like a night like you know, like the night of the if the Knights just there and he has his armor. He's not open to receiving. He's ready to kill you. He's ready to kill. You got to disarm him. So he's open to receiving. So how you would do this is you would first tap into the emotions. Let them know that you understand them that you relate to them that you feel them Literally like you get them. And then from there, you want to discredit the thing that they're doing, because they're doing it because they believe it. So you have to discredit it in the way you discredit it.  "If you have a way that's unique to you, but you can't call it yours. It's not your program. You can't call it yours that you help somebody get from the problem. They're into the transformation that they want. This is one of the key foundations of creating demand."  Keynotes They're not doing things because they think that it's like a mistake you have to discredit it in the way you discredit it.  once you empathize with them, you justify it, now, people are starting to feel more, okay, they're feeling safer, more comfortable with your content Connect with me: Email: [email protected] Website: https://www.localgymsandfitness.com/CA/York%2C-Haldimand-County%2C-Ontario-Canada/611272769298959/Jason-Meland---In-Demand-Coach Instagram: @coachjasonmeland  Facebook: https://www.facebook.com/CoachJasonMeland/ LinkedIn: Jason Meland