9. The Wellness/Hospitality Paradox That No-one Seems To Do Anything About with Andrea Quagliata

"The paradox is that hospitality and wellness are on their own all about the very things that make life grand, they are holistic, they are about spirit, they are about us and yet their brands are shallow shells that rely on tropes established long ago and since repeated over and over again, revealing nothing new". - Andrea QuagliataPeople have travelled for millennia to regenerate themselves, connect with other cultures and to experience new horizons. I have always thought that there is tremendous power at the intersection between hospitality and wellness. No other intersection of two industries has such power to profoundly and positively impact people.    When they are thoughtfully combined, the potential of these two industries to touch people in a truly unique and authentic way is immense. When we thoughtfully and meaningfully consider wellness within all our guest experiences, that is when the magic happens. There is no better way of making a personal connection than allowing someone into your home and your world– letting them connect with the surroundings, discover new places, cultures, people, food, healing traditions and ways of living, and experience different realities. Yet, rarely do we express the magic that happens in our hotels.  In today’s episode, I’d like to share the full interview with Andrea Quagliata, a true artist and strategist who helps brands communicate with their audience in an authentic way, and ask him where we’re going wrong. Fantastic insights - genuine, real and disruptive. ________Are you ready to take wellness to the next level?Here are 2 ways I can help:1️⃣  WHO: Wellness directors who want to join 1% of wellness leaders📌 WHAT: The Wellness Asset AcademyA 10-week online group programme where I guide you through my 7-step ESSENCE framework. Achieve higher pay and secure a genuine seat at the hotel’s big table—so wellness is no longer the most neglected area in the hotel.→  Join the waitlist here.2️⃣  WHO: Owners of small, independent hotels with a strong wellbeing focus📌 WHAT: Asset Builder MentorshipExclusive 6-month 1:1 mentorship programme to master creating a wellness asset, build a proud team, and deliver transformative experiences for your guests.→  Become a steward of true hospitality.💡 Why work with me?I know what works with wellness and I also know what doesn’t. I’ve made the mistakes so you don’t need to – saving you thousands of dollars on bad decisions.✅ #1 best-selling author, global wellness expert ✅ 40+ projects in 20+ countries across Europe, Middle East and Asia Pacific ✅ Top brands: Abadía Retuerta, Four Seasons Hotels & Resorts, Accor, Six Senses Resorts & Spas ✅ Interviewed over 150+ hoteliers worldwide