#90 - Narragansett, Hendrick's Gin & Sailor Jerry Rum (Steven Grasse) episode artwork

EPISODE · Mar 4, 2026 · 1H 11M

#90 - Narragansett, Hendrick's Gin & Sailor Jerry Rum (Steven Grasse)

from The BrewedAt Podcast · host BrewedAt

Host Richie Tevlin and Co-Host Evan Blum talk with Steven Grasse, Philadelphia advertising executive, author, filmmaker, and spirits entrepreneur. He is the founder of Quaker City Mercantile, the creative force behind Hendrick’s Gin and Sailor Jerry Rum, owner of Narragansett Beer, and founder of Tamworth Distilling and Art in the Age Spirits. He also directed the cult film Bikini Bandits and is the author of books including Colonial Spirits: A Toast to Our Drunken History and Brand Mysticism. Steven joins the show to discuss reviving legacy brands, building iconic drinks companies, and standing out in today’s craft market.   https://brandmysticismbook.com https://quakercitymercantile.com/ https://www.narragansettbeer.com https://www.artintheage.com/ https://tamworthdistilling.com/ https://hendricksgin.com/us/ https://www.sailorjerry.com/ _____________________________________________ THANK YOU TO OUR SPONSOR:   The Beer Accountant: https://www.paddymaccpa.com/brewerysolutions Email: [email protected] 267-566-4077 - Patrick McDonald - Licensed CPA _______________________________________ EPISODE NOTES:   Mentioned Beverage Brands Narragansett - Providence, RI Beefeater - London, UK Hendricks Gin - Girvan, Scotland Sailor Jerry - Saint Croix, USVI Art in the Age Spirits - Philadelphia, PA Pathfinder - Philadelphia, PA Guinness - Dublin, Ireland Schlitz - Milwaukee, WI Pete’s Wicked - Minneapolis, MN Glenfiddich Distillery – Dufftown, Scotland Tamworth Distillery - Tamworth, NH Stateside - Philadelphia, PA Genesee - Rochester, NY Natty Boh - Baltimore, MD Mentioned People Howard Hughes – Business Magnate & Aviator Jon Wurster – Drummer Dean Sabatino – Drummer, Dead Milkmen Jeffrey Dahmer – Criminal Charles Manson – Criminal Douglas Coupland – Author JoeyStarr – Rapper & Actor Harrison Ford - Actor Ed Hardy - Tattoo Icon Mark Hellendrung - Owner of Narragansett Beer Charles Gordan Grant - Scottish Whiskey Distiller Jules Verne – Author Danny Childs - Epi 78 - Founder of Slow Drinks Prince Charles - British Royalty Max Hastings – Historian & Author Clement Pappas - Founder of Stateside Mentioned Businesses  Young & Rubicam – Advertising Agency Charles & Saatchi – Advertising Agency GYRO – Marketing Agency Zipperhead – Punk Rock Clothing Store Comcast – Telecommunications Company Blue Cross – Health Insurance Coca Cola – Beverage Company Budweiser – Beverage Company MTV – Media Network Hanes – Clothing Company RJ Reynolds – Tobacco Manufacturer PUMA – Sportswear Manufacturer Adam Films – Film Production Delilah’s – Philadelphia Gentlemen's Bar/Restaurant Converse – Footwear Manufacturer Urban Outfitters – Clothing Retailer Diageo – Beverage Company Total Wine – Alcohol Retailer Boston Red Sox – Baseball Team Liquid Rails – SaaS Company Mentioned Books & Media Brand Mysticism - Steven Grasse Generation X - Douglas Coupland Bikini Bandits - Directed by Steven Grasse Wine Enthusiast - Magazine Quirk Books - Publisher Philadelphia Inquirer - Newspaper Richard & Judy Show - UK Television What We Drank? Narragansett Lager Lager | 5.0% Narragansett ---------------------- Dunce Whiskey | 40% Art in the Age Spirts _______________________________________ STAY CONNECTED: Instagram: ⁠⁠@brewedat⁠⁠ / ⁠⁠@thebrewedatpodcast⁠⁠ Tik Tok: ⁠⁠@brewedat ⁠⁠/ ⁠⁠@thebrewedatpodcast⁠⁠ YouTube: ⁠⁠@brewedat⁠⁠ / ⁠⁠@thebrewedatpodcast⁠ LinkedIn: ⁠BrewedAt Website: ⁠⁠www.brewedat.com

Host Richie Tevlin and Co-Host Evan Blum talk with Steven Grasse, Philadelphia advertising executive, author, filmmaker, and spirits entrepreneur. He is the founder of Quaker City Mercantile, the creative force behind Hendrick’s Gin and Sailor Jerry Rum, owner of Narragansett Beer, and founder of Tamworth Distilling and Art in the Age Spirits. He also directed the cult film Bikini Bandits and is the author of books including Colonial Spirits: A Toast to Our Drunken History and Brand Mysticism. Steven joins the show to discuss reviving legacy brands, building iconic drinks companies, and standing out in today’s craft market.   https://brandmysticismbook.com https://quakercitymercantile.com/ https://www.narragansettbeer.com https://www.artintheage.com/ https://tamworthdistilling.com/ https://hendricksgin.com/us/ https://www.sailorjerry.com/ _____________________________________________ THANK YOU TO OUR SPONSOR:   The Beer Accountant: https://www.paddymaccpa.com/brewerysolutions Email: [email protected] 267-566-4077 - Patrick McDonald - Licensed CPA _______________________________________ EPISODE NOTES:   Mentioned Beverage Brands Narragansett - Providence, RI Beefeater - London, UK Hendricks Gin - Girvan, Scotland Sailor Jerry - Saint Croix, USVI Art in the Age Spirits - Philadelphia, PA Pathfinder - Philadelphia, PA Guinness - Dublin, Ireland Schlitz - Milwaukee, WI Pete’s Wicked - Minneapolis, MN Glenfiddich Distillery – Dufftown, Scotland Tamworth Distillery - Tamworth, NH Stateside - Philadelphia, PA Genesee - Rochester, NY Natty Boh - Baltimore, MD Mentioned People Howard Hughes – Business Magnate & Aviator Jon Wurster – Drummer Dean Sabatino – Drummer, Dead Milkmen Jeffrey Dahmer – Criminal Charles Manson – Criminal Douglas Coupland – Author JoeyStarr – Rapper & Actor Harrison Ford - Actor Ed Hardy - Tattoo Icon Mark Hellendrung - Owner of Narragansett Beer Charles Gordan Grant - Scottish Whiskey Distiller Jules Verne – Author Danny Childs - Epi 78 - Founder of Slow Drinks Prince Charles - British Royalty Max Hastings – Historian & Author Clement Pappas - Founder of Stateside Mentioned Businesses  Young & Rubicam – Advertising Agency Charles & Saatchi – Advertising Agency GYRO – Marketing Agency Zipperhead – Punk Rock Clothing Store Comcast – Telecommunications Company Blue Cross – Health Insurance Coca Cola – Beverage Company Budweiser – Beverage Company MTV – Media Network Hanes – Clothing Company RJ Reynolds – Tobacco Manufacturer PUMA – Sportswear Manufacturer Adam Films – Film Production Delilah’s – Philadelphia Gentlemen's Bar/Restaurant Converse – Footwear Manufacturer Urban Outfitters – Clothing Retailer Diageo – Beverage Company Total Wine – Alcohol Retailer Boston Red Sox – Baseball Team Liquid Rails – SaaS Company Mentioned Books & Media Brand Mysticism - Steven Grasse Generation X - Douglas Coupland Bikini Bandits - Directed by Steven Grasse Wine Enthusiast - Magazine Quirk Books - Publisher Philadelphia Inquirer - Newspaper Richard & Judy Show - UK Television What We Drank? Narragansett Lager Lager | 5.0% Narragansett ---------------------- Dunce Whiskey | 40% Art in the Age Spirts _______________________________________ STAY CONNECTED: Instagram: ⁠⁠@brewedat⁠⁠ / ⁠⁠@thebrewedatpodcast⁠⁠ Tik Tok: ⁠⁠@brewedat ⁠⁠/ ⁠⁠@thebrewedatpodcast⁠⁠ YouTube: ⁠⁠@brewedat⁠⁠ / ⁠⁠@thebrewedatpodcast⁠ LinkedIn: ⁠BrewedAt Website: ⁠⁠www.brewedat.com

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#90 - Narragansett, Hendrick's Gin & Sailor Jerry Rum (Steven Grasse)

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This episode was published on March 4, 2026.

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Host Richie Tevlin and Co-Host Evan Blum talk with Steven Grasse, Philadelphia advertising executive, author, filmmaker, and spirits entrepreneur. He is the founder of Quaker City Mercantile, the creative force behind Hendrick’s Gin and Sailor Jerry...

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