#95: Bridging Hardware and Software: The Future of Product Development

In this episode of Stay Sharp in Digital Engineering, hosts Juliann Grant and Jonathan Scott sit down with Fernando Valera, Chief Technology Officer at Visure Solutions, to tackle one of the most complex challenges in modern product development: aligning hardware and software lifecycles through integrated requirements engineering.

With decades of experience in requirements management, Fernando offers deep insight into how PLM (Product Lifecycle Management), ALM (Application Lifecycle Management), and MBSE (Model-Based Systems Engineering) can come together to create smarter, faster, and safer product development cycles. The conversation also explores how AI is transforming requirements processes and what the future holds for digital engineering.

🔍 Topics Covered:

• What PLM and ALM really mean—and where requirements engineering fits in
  
  
• The cultural divide between hardware and software teams—and how to bridge it
  
  
• How systems engineering and MBSE provide a common language across domains
  
  
• The role of digital twins in syncing product cadences
  
  
• How AI is already improving requirements validation, traceability, and compliance
  
  
• Why system engineers are key players in modern product integration
  
  
• What organizations must consider when blending ALM and PLM in real-world use
  
  

🧠 Key Quotes:

“AI can now do 80% of what a requirements engineer does—but it’s the boring 80%.”
 “Digital twins are speeding up hardware development the same way DevOps transformed software.”
 “MBSE isn’t just about models. It’s about giving people better ways to see and simulate complexity.”

👤 Guest Bio:
Fernando Valera is a Certified Professional in Requirements Engineering and CTO at Visure Solutions. With over 20 years of experience helping organizations streamline complex product delivery, Fernando brings a global perspective and deep technical expertise to digital transformation initiatives in safety-critical industries.

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🎧 Stay sharp, and see you in the next episode!

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