EPISODE · Jan 24, 2023 · 26 MIN
98. Trying to be Nordstrom While Talking Value Like Walmart
from Service Industry Success · host Brian Harding
I don’t know many service providers pursuing customers who predominantly make buying decisions based on price. In fact, every service provider I know explicitly says they prefer not to attract those customers. They want to be the Nordstrom of their industry. Offer premium service, and collect premium dollars. And I get that.And yet, their messaging to their employees is about providing value to the customers. Nordstrom doesn’t talk value. Walmart does. Walmart customers do make their decisions largely on price.Today, we will talk about that disconnect.Learn more about Brian's training and coaching at: https://www.serviceindustrysuccess.comSchedule a complimentary, one-on-one, session with Brian to tackle your most pressing problem today at: https://calendly.com/success-session-with-brian/45min
What this episode covers
I don’t know many service providers pursuing customers who predominantly make buying decisions based on price. In fact, every service provider I know explicitly says they prefer not to attract those customers. They want to be the Nordstrom of their industry. Offer premium service, and collect premium dollars. And I get that. And yet, their messaging to their employees is about providing value to the customers. Nordstrom doesn’t talk value. Walmart does. Walmart customers do make their decisions largely on price. Today, we will talk about that disconnect.
NOW PLAYING
98. Trying to be Nordstrom While Talking Value Like Walmart
No transcript for this episode yet
Similar Episodes
No similar episodes found.