99: Using AI Automation to Build Smarter Workflows Across Your Organization with Marc Boscher

Send us Fan MailMost companies think they are “doing AI” but are still stuck in single-player mode.In this episode Chris talks with Marc Boscher, Founder and CEO of Unito, a workflow integration platform, about why AI adoption breaks down at the organizational level. Marc explains that the real barrier is not model capability, but fragmented systems, missing context, and lack of trust. He introduces the shift from prompt engineering to context engineering, and why connecting systems and data is the key to unlocking AI that works across teams, not just for individuals.The conversation explores how leaders can move from isolated productivity gains to true enterprise impact by building context libraries, enabling dynamic data access, and reducing operational friction. Marc also breaks down the importance of trust, deterministic vs non-deterministic systems, and why change management remains the biggest challenge. This episode gives leaders a practical lens for turning AI from a tool employees use into infrastructure the business runs on.Chapters:00:00:00 Introduction00:00:36 Why Trust and Context Are Critical for AI Agents00:01:00 Context vs Prompts: What Actually Matters00:03:48 Single Player vs Multiplayer AI in Business00:06:30 Why Context Unlocks Enterprise-Level AI Value00:08:28 What “Context” Really Means in AI Systems00:11:34 Building Context-Rich AI Use Cases (Sales Example)00:13:42 Static vs Dynamic Context Explained00:20:12 Why Context Engineering Replaces Prompt Engineering00:24:04 From Human-in-the-Loop to Autonomous AI Systems00:27:29 The Context Gap and Operational Inefficiency00:36:01 Why Change Management Is the Real Bottleneck00:42:03 Deterministic vs Non-Deterministic AI Systems🔎 Find Out More About Marc Boscher:LinkedIn: https://www.linkedin.com/in/marcboscher Unito: https://unito.io 🛠 AI Tools and Resources Mentioned:Unito – https://unito.ioSalesforce – https://www.salesforce.comServiceNow – https://www.servicenow.comGitHub – https://github.comHubSpot – https://www.hubspot.comNetSuite – https://www.netsuite.comWorkday – https://www.workday.comChatGPT – https://chat.openai.comClaude – https://claude.aiGemini – https://gemini.google.comCopilot – https://copilot.microsoft.com