A B2B Marketing Masterclass | SEO, PPC and Social Media

Want to get to grips with search engine optimisation, digital advertising including pay-per-click, and social media? Just how important is the user experience and what are the latest trends? Our expert guest is once again Luke Quilter, co-founder and CEO of award-winning digital marketing and education agency Sleeping Giant Media. So put on your ear-pods and tune in for more fascinating insights! If you missed it, check out Episode 1 where Luke taught us how to maximise our digital marketingKey insights from Luke:(01:16) Luke discusses the importance of website optimisation, user experience and conversion rate optimisation.(07:27) Climbing Google keyword rankings with a long-term SEO strategy.(11:01) The importance of continuous SEO efforts and content production to retain top rankings.(15:27) PPC vs. SEO. Luke explores the balance between paid search and SEO, and suggests testing to determine the impact of running both simultaneously.(22:05) Balancing organic content (blogs) and PPC content to improve rankings and drive consistency.(26:49) Type of content to use across B2B social media channels such as LinkedIn.(36:21) The role of different social channels in B2B marketing, Facebook and Instagram.(38:50) The challenge of managing multiple social platforms.Check out The Marcomms Heart to Heart’ www.marcommshearttoheart.co.uk for more info on the theme of this podcast, including five top tips from Luke Quilter.