A Bird’s Eye View of Business Texting in 2024 with Brad Roldan

We’re taking a 30,000 foot view of the business text messaging space this week to see what trends are emerging, and how they’re going to affect business senders.From Apple’s RCS announcement, to the ever-growing popularity of WhatsApp, there are more channel options opening to businesses in the messaging space than ever before.SMS and MMS are alive and thriving with innovative use cases. But it’s not all rosy—we also talk about challenges with deploying your organization’s texting strategy.Hosts:Caitlin Long, Director of Commercial Product Management, BandwidthZach Kunkel, Director of Solutions Marketing, BandwidthGuest: Brad Roldan, GM of Product for Messaging, BandwidthLearn more about our industry research at stateofmessaging.comLearn more about Bandwidth’s products at bandwidth.com