A Blueprint for Deterrence with Adm. Rob Bauer and Eleonora Russell

We often assume our safety is a “government problem,” but guests Admiral Rob Bauer, the former Chair of the NATO Military Committee, and Strategic Communications Advisor Eleonora Russell argue that this mindset is our greatest vulnerability. Drawing from their 2025 book, If You Want Peace, Prepare for War: A Blueprint for Deterrence, they challenge the idea that military strength alone is enough to protect our future. In this special episode of the Ties That Bind we discuss the core lessons from the book, what a “whole of society” approach really entails, how to effectively rebuild trust and engage citizens and industry, and what the future of the alliance may look like if we start fighting for the “we” in a world of “me.” This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit tiesthatbind.substack.com