A Business to Make Business Better, with Danielle and Vicky Heward

Send us Fan MailIn this episode we're chatting to Danielle and Vicky Heward, the founders of Optimo, a consultancy that's on a mission to help progressive organisations work smarter, not harder.They look holistically at the four pillars of successful operations: people who are engaged and motivated, clear processes everyone understands, technology that supports (not dictates) those processes, and metrics that track progress toward your North Star. This framework helps mission-driven leaders step back from day-to-day firefighting to focus on strategic leadership. We also talk more personally about the risk of burning out when you're driven by a cause, and the delicate balance between passion and wellbeing that all purpose-driven professionals need to navigate. All that, plus practical top tips on how to manage your work and projects to make the world a better place. Listen in! Follow GoodGeist for more episodes on sustainability, communications and how creativity can help make the world a better place.