A Clearer Lens Into Sales with Anthony Iannarino

As we ramp up to Outbound 2022, Gina and Susanna are bringing some of the amazing speakers that will be at the event on the podcast. There's no better way to kick it off than with the incomparable Anthony Iannarino. Anthony gives a sneak peek of what he is bringing to the Outbound stage, discussing personality types and sales. He will help you to sharpen your message to clients by knowing how to avoid triggering them, how best to build a relationship with them, know what motivates them, and how to get their buy-in. The group discusses how to be cognizant of where you're selling. Each geographic area of the country brings its own diverse communication and regional attitudes. If you don't adjust accordingly, you could lose a deal before you even start. Anthony tells an incredible story about how knowledge that comes from personal experience beats theoretical learning any day. He also gives insight from his new book 'Elite Sales Strategies' including the mistakes being made by sales leaders when it comes to increasing effectiveness of the sales team, the wrong questions that salespeople are asking which tanks their positioning, knowing the problem, using discovery to get to the root cause and then leading them to change. Plus, why to drop your logo list, the importance of truly differentiating yourself, why to act like a consultant, an overview of the sales landscape during the great resignation, and lessons he learned from his mom. Get Anthony's new book here! Come and grow with Sales Gravy & Sales Gravy University More about Gina Engagement Expert – Speaker – Sales Trainer – Entrepreneur – Improv Comic Gina is a Master Sales Trainer for Jeb Blount's Sales Gravy who combines street smarts and improv comedy skills with her experience in the corporate and entrepreneurial worlds, which sets her apart from her competition.  "Sass without too much crass" is how Gina Trimarco describes herself. A high energy entrepreneur, engager, speaker, trainer, improv comedienne and podcast producer, Gina credits most of her success on her upbringing by her Italian mobster dad and German immigrant mother. Prior to joining Sales Gravy, Gina founded and operated Carolina Improv Company, an improv comedy school and theater, in addition to Pivot10 Results, a sales training company. Thanks to this podcast, Gina was able to "stalk" her business role model Jeb Blount and convince him to hire her … and sponsor this podcast! More About Susanna After graduating from Cambridge University in Music and Education, Susanna took her first sales role selling advertising space on websites. She's always been intrigued by the unfair negative stigma associated with sales and the way that after their initial excitement to work in sales, people will do everything they can to avoid actual prospecting. With 14 years of experience in recruitment, Susanna challenges this mindset through her successful business sourcing sales professionals into recruitment roles. Susanna decided to become a Sales Gravy Master Trainer because Sales Gravy's vision matches her own beliefs and values. She is committed to providing excellence and dedication to all of her trainees so that they can achieve their goals and succeed in sales.