just now

A critical review of the Superbowl car ads 2024 –Forgiveness, sentimentality and bogans

The Super Bowl is big, like many things in Americ…

Listen to this episode

0:00 / 0:00

Summary

The Super Bowl is big, like many things in American. But America is yet to fully learn that big is not necessarily beautiful. Ads in the Super Bowl this year, 2024, costs the equivalent of about AUD $10 million for just a 30 second spot and that does not include the cost of producing them in the first place. Car companies have ventured into this hallowed advertising territory, but this year only four plus one, that is a pure off road vehicle are taking that opportunity. It is a national christening of corporate iconography at different species in the advertising Kingdom. How does it then reflect on the car companies that have chosen to participate? Well, as we have done in the past, we're better to talk about the zeitgeist of the times and whether these ads fit in well, than our good friend Brian Smith. Summary 00:01:01: Not so much nationalism as there has been in the past 00:01:58: Brands that were not American icons 00:02:38 The BMW ad: more about a celebrity than the car 00:05:18: The Kia Ad. Did they bring grandpa a chance to see his grandchild skate or did they bring him back from a near death experience? 00:07:46 The Volkswagen ad: Reflecting on a time past – well and truly passed? 00:14:10: Toyota Tacoma ad: A driver trying his hardest to scare his passenger! 00:16:53: Toyota’s second ad for the ???? its not clear but it features a footballer apparently 00:18:40: Kawasaki Ridge: When a mullet hair cut typifies your market surely you are in trouble. 00:21:19: Do these ads work? 00:22:12: It might be worth it to stop your opposition having an impact 00:22:40: It helps if you have a surprise element – a big announcement 00:23:40: One ad in the past included music from a little known band. The song went on to top the charts 00:24:58: People who don’t follow the football will still watch and pay attention to the ads. Cross reference to the half time singer Usher in the BMW ad 00:26:40: Is Christopher Walken's such a big celebrity?

First published

02/16/2024

Genres

technology

Duration

30 minutes

Parent Podcast

Overdrive

View Podcast

Share this episode

Similar Episodes

  • Mario Overdrive

    09/06/2017

    Mario Overdrive by Magn0053

    Clean
    View Details

  • Mario Overdrive 2.0

    09/06/2017

    Mario Overdrive 2.0 by Magn0053

    Clean
    View Details

  • ARMA DRE - Overdrive

    11/11/2022

    ARMA DRE - Overdrive by ARMA DRE

    Clean
    View Details

  • Cinematik Sessions Volume 6 FT Overdrive

    01/24/2018

    Here's Cinematik sessions Volume 6 FT Overdrive! Tracklist! Dimatik tracklist Heroic Satisfaction (Dimatik Mashup) Exis FT Enya Angel- Free Audiofire- A Billion Neurons Simon Patterson- Roll The Credits Tiësto & Sevenn - BOOM (MR.BLACK Remix) X-Noise & Rexalted- Follow The Light Waka Rage PSY (Dimatik Mash) Flute (Uberjakd Remix) Memento Mori & Evocar- What happens after death Hey HO (Dimatik PSY Mash) Paul Oakenfold FT Amba Shepherd (Dimatik remix) **Exclusive** Perception of Matik (Dimatik mashup) Armin Van Burren- Be in the moment Destiny Journey (Dimatik Mash) Tarrantella Hum PSY (Uberjakd VS Dimatik Mash) HDIYL (Overdrive mashup) Fck On Cocain! (DNA Bootleg) Zatox- The Godfather Overdrive Tracklist! OverDrive - Bliss (Original Mix)
 Luminite - Extraterrestrial Science (Expulze Edit) 
Josh Lang - Vibrations (Spinta Butchered Mix)
 OverDrive & VtheKid - Trailer Park Girls (Original Mix)
 OverDrive - Smack My Tricky (2K17 Edit)
 Better Off Alone x Blazin (OverDrive Mashup)
 Dimatik & Tigerlily - Spice Temple (OverDrive Remix) 
Project One - Project 1 (Sound Rush Remix)
 TNT - Psylent Hill
Wawa - Party Favour (Kamikaze Remix Rework Refix) D-Block S Te Fan - Above Average 
Meet Me At The Love Parade (OverDrive Edit)
 Make It Statik (Josh Lang Mashup)
 D-Block S Te Fan - By Myself (VtheKid Edit)
 Expansion - Trilodyne - Warcry (OverDrive Mashup) 
FIFO x Psychedelica (DNA Mashup) Free download via Itunes: itunes.apple.com/au/podcast/cinematik-sessions-volume-6-ft-overdrive/id1195264552?i=1000400601031&mt=2

    Clean
    View Details

Similar Podcasts

No similar podcasts found

Episode Description

The Super Bowl is big, like many things in American. But America is yet to fully learn that big is not necessarily beautiful. Ads in the Super Bowl this year, 2024, costs the equivalent of about AUD $10 million for just a 30 second spot and that does not include the cost of producing them in the first place. Car companies have ventured into this hallowed advertising territory, but this year only four plus one, that is a pure off road vehicle are taking that opportunity. It is a national christening of corporate iconography at different species in the advertising Kingdom. How does it then reflect on the car companies that have chosen to participate? Well, as we have done in the past, we're better to talk about the zeitgeist of the times and whether these ads fit in well, than our good friend Brian Smith. Summary 00:01:01: Not so much nationalism as there has been in the past 00:01:58: Brands that were not American icons 00:02:38 The BMW ad: more about a celebrity than the car 00:05:18: The Kia Ad. Did they bring grandpa a chance to see his grandchild skate or did they bring him back from a near death experience? 00:07:46 The Volkswagen ad: Reflecting on a time past – well and truly passed? 00:14:10: Toyota Tacoma ad: A driver trying his hardest to scare his passenger! 00:16:53: Toyota’s second ad for the ???? its not clear but it features a footballer apparently 00:18:40: Kawasaki Ridge: When a mullet hair cut typifies your market surely you are in trouble. 00:21:19: Do these ads work? 00:22:12: It might be worth it to stop your opposition having an impact 00:22:40: It helps if you have a surprise element – a big announcement 00:23:40: One ad in the past included music from a little known band. The song went on to top the charts 00:24:58: People who don’t follow the football will still watch and pay attention to the ads. Cross reference to the half time singer Usher in the BMW ad 00:26:40: Is Christopher Walken's such a big celebrity?

Discussion (0)

Be respectful and constructive in your comments

No comments yet

Be the first to share your thoughts about this episode!