A Game: Episode 67- UGC's role in Strengthening Relationships With Your Brand

from The A-Game: An Adcom Podcast · host A Marketing and Technology podcast from the minds inside The Adcom Group

Jeff and Nadya sit down with RIDGID Tool's own Becky Brotherton, Director of Brand & Engagement Marketing, to discuss her success using a variety of marketing tactics that include sharing user generated content to increase authenticity. Becky also talks about planning for RIDGID's 2023 "RIDGID Experience" - the brand's 6th annual contest for its social followers and influencers. Ultimately, this innovative way of engaging with its community became a turning point for the brand.

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This episode is 36 minutes long.

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This episode was published on December 21, 2022.

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