A Health Checkup for DTC, with Carina McLeod, CEO and Founder of Ecommerce Nurse Limited

from Unpacking the Digital Shelf · host Digital Shelf Institute

With budgets tighter and pressure on profitability increasing, the decision on if, when, and how to execute a direct to consumer strategy is ever more challenging and fraught. We invited Carina McLeod, CEO and Founder of Ecommerce Nurse Limited, on the podcast to give us a health check on DTC, and how brands are adjusting their strategies in this next decade of the digital shelf.

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This episode is 41 minutes long.

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This episode was published on September 4, 2023.

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