A Marketer's 360 View With Sitecore CDP

What this episode covers

Continuing from the conversation in the last episode about Sitecore OrderCloud, our host, Jon Price, spoke with longtime Sitecore Architect and multi-year MVP, James Gregory, to discuss everything about Sitecore CDP (Customer Data Platform) and Sitecore Personalize. CDPs collect data on customer behavior with your product of service. CDPs can tell you each step that a customer has taken since engaging with your company from the channel they found you on to how they behave with it within your product. This aggregate of data within a CDP can then be used to personalize on any channel. The CDP stores a 360 view so marketers can personalize the next step in whatever channel they may be in. Tune in to learn more about Sitecore's CDP product! This podcast is brought to you by Americaneagle.com Studios. Follow this podcast wherever you listen them! Connect with: The Sitecore Water Cooler: Website // Twitter // Instagram // Facebook // Sitecore Development Services Jon Price: LinkedIn // Twitter James Gregory: LinkedIn // Twitter

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Frequently Asked Questions

How long is this episode of The Sitecore Water Cooler?

This episode is 13 minutes long.

When was this The Sitecore Water Cooler episode published?

This episode was published on January 19, 2022.

What is this episode about?

Continuing from the conversation in the last episode about Sitecore OrderCloud, our host, Jon Price, spoke with longtime Sitecore Architect and multi-year MVP, James Gregory, to discuss everything about Sitecore CDP (Customer Data Platform) and...

Can I download this The Sitecore Water Cooler episode?

Yes, you can download this episode by clicking the download button on the episode player, or subscribe to the podcast in your preferred podcast app for automatic downloads.