A Marketer's 360 View With Sitecore CDP

Continuing from the conversation in the last episode about Sitecore OrderCloud, our host, Jon Price, spoke with longtime Sitecore Architect and multi-year MVP, James Gregory, to discuss everything about Sitecore CDP (Customer Data Platform) and Sitecore Personalize. CDPs collect data on customer behavior with your product of service. CDPs can tell you each step that a customer has taken since engaging with your company from the channel they found you on to how they behave with it within your product. This aggregate of data within a CDP can then be used to personalize on any channel. The CDP stores a 360 view so marketers can personalize the next step in whatever channel they may be in. Tune in to learn more about Sitecore's CDP product!

Episode 13 of the The Sitecore Water Cooler podcast, hosted by Americaneagle.com Studios, titled "A Marketer's 360 View With Sitecore CDP" was published on January 19, 2022 and runs 13 minutes.

January 19, 2022 ·13m · The Sitecore Water Cooler

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Summary

Continuing from the conversation in the last episode about Sitecore OrderCloud, our host, Jon Price, spoke with longtime Sitecore Architect and multi-year MVP, James Gregory, to discuss everything about Sitecore CDP (Customer Data Platform) and Sitecore Personalize. CDPs collect data on customer behavior with your product of service. CDPs can tell you each step that a customer has taken since engaging with your company from the channel they found you on to how they behave with it within your product. This aggregate of data within a CDP can then be used to personalize on any channel. The CDP stores a 360 view so marketers can personalize the next step in whatever channel they may be in. Tune in to learn more about Sitecore's CDP product! This podcast is brought to you by Americaneagle.com Studios. Follow this podcast wherever you listen them! Connect with: The Sitecore Water Cooler: Website // Twitter // Instagram // Facebook // Sitecore Development Services Jon Price: LinkedIn // Twitter James Gregory: LinkedIn // Twitter

Episode Description

Continuing from the conversation in the last episode about Sitecore OrderCloud, our host, Jon Price, spoke with longtime Sitecore Architect and multi-year MVP, James Gregory, to discuss everything about Sitecore CDP (Customer Data Platform) and Sitecore Personalize. CDPs collect data on customer behavior with your product of service. CDPs can tell you each step that a customer has taken since engaging with your company from the channel they found you on to how they behave with it within your product. This aggregate of data within a CDP can then be used to personalize on any channel. The CDP stores a 360 view so marketers can personalize the next step in whatever channel they may be in. Tune in to learn more about Sitecore's CDP product! This podcast is brought to you by Americaneagle.com Studios. Follow this podcast wherever you listen them! Connect with: The Sitecore Water Cooler: Website // Twitter // Instagram // Facebook // Sitecore Development Services Jon Price: LinkedIn // Twitter James Gregory: LinkedIn // Twitter

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