A-Players vs B-Players: What Leaders Get Wrong (And How To Manage It) episode artwork

EPISODE · Feb 19, 2026 · 14 MIN

A-Players vs B-Players: What Leaders Get Wrong (And How To Manage It)

from The MedMen Show: Fast, Smart Insights for B2B Sales Professionals · host MEDDICC - Taking the proven MEDDPICC sales framework into the digital era!

You might think there’s a place in every team for A, B, and C-players… but is there really?MEDDICC CEO Andy Whyte, CRO Pim Roelofsen and Director at Astronomer, Lucy Williams-Jones talk about how accepting B-players might mean you’re rejecting A-players.Not everyone is going to perform at the same level all the time, but someone being an A-player comes down to their behaviors and innate traits.If you have any questions or any suggestions for what you’d like to see the MEDMEN cover next, make sure to comment below!Until next time - cheers!ABOUT MEDMEN:MEDMEN is a MEDDICC MEDIA production, where CEO Andy Whyte and CRO Pim Roelofsen dive into aspects of the MEDDIC framework, and look good doing it.

You might think there’s a place in every team for A, B, and C-players… but is there really? MEDDICC CEO Andy Whyte, CRO Pim Roelofsen and Director at Astronomer, Lucy Williams-Jones talk about how accepting B-players might mean you’re rejecting A-players. Not everyone is going to perform at the same level all the time, but someone being an A-player comes down to their behaviors and innate traits. If you have any questions or any suggestions for what you’d like to see the MEDMEN cover next, ma...

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A-Players vs B-Players: What Leaders Get Wrong (And How To Manage It)

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This episode was published on February 19, 2026.

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You might think there’s a place in every team for A, B, and C-players… but is there really?MEDDICC CEO Andy Whyte, CRO Pim Roelofsen and Director at Astronomer, Lucy Williams-Jones talk about how accepting B-players might mean you’re rejecting...

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