A Simple Technique To Land Your Message

How much time do you spend on working on slide preparation, refining every single word and the design of the slide? Then you start practicing your speech before you start your actual presentation in the meeting room in front of your audience. And finally, you do this presentation in front of your audience and everything goes well, you deliver it exactly the way you planned it out. 

But for some reason, it didn't land. People do not look particularly convinced or excited about what you presented to them. 

If you want to understand what has happened and shine next time with a compelling presentation that blows everyone away this episode is for you. Ulrike will provide you with a simple yet efficient tool that you can use to shape your message in a way that lands. 

The Limbic System In Our Brain

The limbic system is a small part of our brain that sits right in the center of it. Even though our whole brain is involved in our behavioural and emotional responses, the limbic system takes over especially when it comes to behaviours we need for survival: feeding, reproduction and caring for our young, and fight or flight responses.

And it is roughly 500 times older than our neocortex, the frontal part of our brain that is involved in higher functions such as sensory perception, conscious thought, and language. 

We refer to our limbic system it in any given situation where we have to make quick decisions in a pretty instinctive and rapid way. 

Four Drivers Are Steering Our Reactions

When we are evaluating if someone is trustworthy, when we make a quick decision to speak up (or not) in a meeting, or when we are getting nervous we are triggered by one of four main drivers that are sitting in our limbic brain.

Understanding which drivers are the dominant ones for you and which ones are the drivers your audience relates to is tremendously useful when it comes to landing your message. 

Outline of the Episode:

[02:08] Our limbic system plays a key role

[04:23] Four key drivers and how to make use of them

[11:12] Promotion - a tangible example

[14:12] A simple exercise to shape your message

Connect with Ulrike!

Website: https://ulrikeseminati.com/

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Email: [email protected]