A therapist’s guide to copy that connects

After several years working as a licensed psychotherapist, Arianna Smith launched a copywriting side hustle in 2019. Her goal was to help fellow therapists write copy that feels clear, human, and approachable. By simplifying clinical language and focusing on genuine connection, Arianna has grown that side hustle into a thriving business, one that now surpasses her therapy practice.   -Chapters- 00:00 Introduction and background 6:55 Finding clients 8:45 Growing a side hustle while working full-time 14:46 Why this business is essential 18:01 Balancing a side hustle 21:14 Expanding the business 23:50 Advice for clients 27:15 Structure of the business 30:15 Reflecting on the business 33:47 Advice for other entrepreneurs 35:04 Closing and contact