Aaron Richter, Equinox Brands

from Hospitality Design: What I've Learned · host Hospitality Design

Having worked for the likes of Nike, W Hotels, and Ian Schrager, Aaron Richter took a risk when he joined Equinox during a time when the fitness industry lacked design direction. Now, as senior vice president of design, Richter is rewriting the rules of what a guest experience should be. For its brand evolution from fitness clubs to hotels, Equinox calls itself a new kind of luxury, powered by possibilities. When many are trying to figure out the $4.2 trillion wellness industry, Equinox is leading the pack.This episode is brought to you by Global Allies. For more information, go to globalallies.com.Thank you for listening! For more of our great interviews, find us at hospitalitydesign.com.

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This episode was published on February 4, 2020.

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