Abercrombie & Fitch - StirredUp

What this episode covers

Abercrombie & Fitch used to thrive on exclusivity—tiny sizes, shirtless models, and a highly selective image. But today, under Fran Horowitz, it's all about inclusivity. A&F’s “Curve Love” denim, transparent practices, and customer focus have helped them reach a “decade-high” in Q1 2024 net sales. Diversity is not just a statement; it’s driving success. We break down Abercrombie’s remarkable shift in the latest podcast. Is it genuine progress or a savvy rebrand? Let’s discuss.

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Frequently Asked Questions

How long is this episode of StirredUp?

This episode is 59 minutes long.

When was this StirredUp episode published?

This episode was published on November 7, 2024.

What is this episode about?

Abercrombie & Fitch used to thrive on exclusivity—tiny sizes, shirtless models, and a highly selective image. But today, under Fran Horowitz, it's all about inclusivity. A&F’s “Curve Love” denim, transparent practices, and customer focus have helped...

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