EPISODE · Nov 16, 2023 · 55 MIN
Accelerating Your Brand Mission - Christian Lepley
from Outdoor Industry Executive Voices · host Highline Outdoor Group | Tony O'Neill
Today, I sit down with a marketing maven with deep roots in the outdoor, endurance sports, nutrition, and fashion industries. Christian Lepley takes us through his journey from an ad agency to spearheading innovative campaigns for Levi Strauss & Co., The North Face, a VF Company, and GU Energy Labs. Listen now to hear us discuss launching buzz-worthy campaigns and professional pizza making. Christian's curated magazine list Like The Wind https://www.likethewindmagazine.com/ Adventure Journal https://adventure-journal.com/ Trails Magazine https://trailsmag.net/ Monocle https://monocle.com/ 01:28 Christian's entry point into the outdoor industry 04:20 MO when taking on VP of Marketing at GU Energy Labs 08:51 Creating Buzzworthy content 09:17 We don't know exactly 10:21 creating emotion 10:58 Most powerful emotions 16:09 Do you need to be authentic? 20:33 Difference between agency side versus brand side 29:50 Endemic or general Marketing agencies in the outdoor industry 33:05 Transitioning your marketing from agency to in-house Highline Outdoor Group https://www.highlineoutdoor.com/ LinkedIn https://www.linkedin.com/in/outdoorindustryrecruiter/
What this episode covers
Today, I sit down with a marketing maven with deep roots in the outdoor, endurance sports, nutrition, and fashion industries. Christian Lepley takes us through his journey from an ad agency to spearheading innovative campaigns for Levi Strauss & Co., The North Face, a VF Company, and GU Energy Labs. Listen now to hear us discuss launching buzz-worthy campaigns and professional pizza making. Christian's curated magazine list Like The Wind https://www.likethewindmagazine.com/ Adventure Journal https://adventure-journal.com/ Trails Magazine https://trailsmag.net/ Monocle https://monocle.com/ 01:28 Christian's entry point into the outdoor industry 04:20 MO when taking on VP of Marketing at GU Energy Labs 08:51 Creating Buzzworthy content 09:17 We don't know exactly 10:21 creating emotion 10:58 Most powerful emotions 16:09 Do you need to be authentic? 20:33 Difference between agency side versus brand side 29:50 Endemic or general Marketing agencies in the outdoor industry 33:05 Transitioning your marketing from agency to in-house Highline Outdoor Group https://www.highlineoutdoor.com/ LinkedIn https://www.linkedin.com/in/outdoorindustryrecruiter/
NOW PLAYING
Accelerating Your Brand Mission - Christian Lepley
No transcript for this episode yet
Similar Episodes
No similar episodes found.